San Francisco, CA, USA, Feb. 3, 2020 -- Sitecore, a global provider in digital experience management software, announced that the company has been positioned as a Leader in Gartner's Magic Quadrant for Digital Experience Platforms. The report evaluated 14 vendors and Sitecore was positioned in the Leaders quadrant based on the ability to execute and completeness of vision. Sitecore Experience Platform™ (XP) was assessed as part of the company's evaluation.
Gartner defines a Digital Experience Platform (DXP) as "an integrated and cohesive piece of technology designed to enable the composition, management, delivery and optimization of contextualized digital experiences across multiexperience customer journeys." In addition, Gartner notes that, "DXPs act as centers of gravity in a complex, extensive and interconnected technology landscape. Organizations need to deliver highly contextualized experiences – not just simple websites and mobile apps – for an increasing variety of modalities and channels across the customer journey."
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"The DXP category evolved from the expansion of web content management, portal, and e-commerce solutions but it's now abundantly clear that these alone can't address marketers' needs to build personalized experiences across an increasing number of channels," said Desta Price, executive vice president, product management at Sitecore. "Content is the backbone of digital experiences, which is why delivery solutions such as WCM must be complemented by applications for content planning, collaboration, curation, and performance measurement. We believe Gartner positions us as a Leader because we are the only vendor able to manage the end-to-end content lifecycle with one connected digital marketing platform."
According to Gartner, "Leaders have ample ability to support a variety of DXP use cases and consistently meet customers' needs over substantial periods. Leaders have delivered significant product innovation in pursuit of DXP requirements, and have been successful in selling to new customers across industries."
Posted by Veronica Silva Cusi, news correspondent
Sitecore is a global provider in customer experience management software. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty and drive revenue. With Sitecore's experience platform, marketers can own the experience™ of every customer that engages with their brand, across every channel. More than 3,500 of the world's leading brands – including American Express, Carnival Cruise Lines, easyJet, and Heineken – trust Sitecore to help them deliver the meaningful interactions that win customers for life.
Gartner, Inc. is a research and advisory firm that helps more than 10,000 clients leverage technology to achieve business success. Gartner’s businesses consist of Research, Consulting, Measurement, Events and Executive Programs. Founded in 1979, Gartner has over 3,800 associates, including approximately 1,000 research analysts and consultants, in more than 75 locations worldwide.
Published: Wednesday, February 5, 2020
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