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News : Skipton Building Society Invests in Celerity CRM Platform
London, UK, Aug 19, 2015 -- Skipton Building Society has partnered with data marketing and CRM provider Celerity Information Services to improve marketing automation, member retention and acquisition.
"Skipton’s 162-year heritage is rooted in member participation - keeping our members involved and informed is a priority. This means providing high quality, timely and consistent communications," says Rebecca Allsop, head of customer strategy and planning at Skipton Building Society.
"As a proud mutual, deepening the relationship we have with our members is a priority for us. We want to support our members at key stages in their lives and this can only be achieved through delivering personalised and relevant communication at the right time, in the right way," Allsop adds.
Jason Lark, managing director at Celerity comments: "Skipton came to us seeking ways to move beyond basic customer communication. Working with the Society’s established Single Customer View we integrated a bespoke FastStats and Adobe Campaign solution to bring Skipton into the digital age without compromising the company’s core values and holistic approach to member engagement."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Tools, Providers, Culture
About Celerity Information Services:
Celerity provides design, implementation and support of highly dynamic data analysis and marketing automation solutions.
About Skipton Building Society :
Founded in 1853, Skipton Building Society provides mortgages, insurance, savings and investments through 79 branch offices and its contact centre helpline. By remaining mutual and not having to pay dividends to shareholders, we can continue to operate within much narrower margins.
Published: Friday, August 21, 2015