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Tampa, FL, USA, March 9, 2020 -- Two Tampa Bay companies have announced a unique collaboration that will empower local telecom and IT service businesses with the tools needed to compete more effectively against the larger national brands.

SkySwitch, a channel-exclusive Unified Communications as a Service (UCaaS) provider, has selected Marketopia to deliver turnkey marketing programs for its North American network of cloud voice and IT services resellers. Marketopia, a global provider in marketing, lead generation and sales enablement solutions for companies in the IT channel, was selected after a multi-agency review. The search, conducted over the past four months, included agencies focused on the IT Channel of Managed Service Providers (MSPs), Value Added Resellers (VARs), Internet Service Providers (ISPs) and Interconnects.

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"We found the right agency in our backyard right here in Tampa Bay," said SkySwitch’s Chief Marketing Officer, Andy Abramson. "We looked across the nation for an agency team that understood what resellers really need to market and sell managed services, and throughout the search process, Marketopia presented the deepest understanding of what that really is."

"Marketopia brings SkySwitch resellers the tools for growth along with strategic insight into the IT reseller market. In selecting Marketopia, we have chosen an agency team that can provide the tools that help our resellers grow their business," added Abramson. "Those growth efforts don’t happen by magic. They come about through the delivery of well thought out, easy to use creative elements, campaigns and programs that empower resellers to successfully engage their top prospects and turn them into new customers for their businesses, and in turn, to SkySwitch."

"The IT channel is experiencing rapid change, growth and consolidation. That means large and small MSPs and VARs need to be empowered to sell and market better, with greater efficiency," said Terry Hedden, CEO, and founder of Marketopia. "To grow their business, service providers like SkySwitch have to help their resellers’ sales efforts by providing them the right set of tools that bolsters lead generation, sales enablement and direct marketing. That’s what Marketopia is delivering to SkySwitch."

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Posted by Veronica Silva Cusi, news correspondent
Source: SkySwitch