Jakarta, Indonesia, Sept, 2020 -- Whale Cloud Technology CO., LTD., a company providing software solutions and services for telecommunication and multiple industries, announced that Smartfren, a telecom service provider in Indonesia, has partnered with Whale Cloud to upgrade its ZSmart Multi-channel Campaign Management (MCCM), an end-to-end campaign solution to manage omni-channel real-time campaigns during each phase of customers' lifecycle, to retain and grow the customers, thereby significantly improving the margin.
"Whale Cloud has been a trusted, long-standing partner of Smartfren, and its successful delivery of our BSS solution encouraged us to extend the relationship," said Mr. Jagbir, Smartfren CTIO. "With ZSmart MCCM, we look forward to engaging more customers and delivering them more targeted, intelligent marketing campaigns in real-time supported by artificial intelligence or machine learning."
The latest ZSmart MCCM can help Smartfren improve customer engagement across a variety of channels including MySmartfren app, WhatsApp, email, SMS, USSI, call center, and social media.
"Enterprises that focus on customer experience outpace the competition, but the proliferation of available channels poses challenges to the consistency in experiences," said Mr. Ben Zhou, CEO of Whale Cloud International. "We are delighted to be selected by Smartfren once again and ZSmart MCCM will empower Smartfren to deliver a seamless and consistent experience regardless of channel."
Posted by Veronica Silva Cusi, news correspondent
About PT Smartfren Telecom Tbk:
Smartfren (previously named Mobile 8, smart, fren, esia, Hepi, AHA and BOLT!) is a telecommunications service provider based on 4G LTE Advanced technology which is an advanced development of 4G.
Published: Monday, September 28, 2020
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