Kuala Lumpur, Malaysia, May, 2017 -- Malaysia’s fintech company Soft Space Sdn Bhd, receives funding from Japanese e-commerce avant-garde transcosmos inc. to form a capital and business affiliation that will transform the digital payment industry for traditional businesses in Malaysia and Southeast Asia.
Soft Space and transcosmos inc. partnership introduces an omnichannel customer relationship management (CRM) solution that helps enhance clients’ digital engagements by delivering ads, loyalty marketing programme that can directly send tailored discount coupons to customers’ smartphones that leverages both offline and online data. Merchants can also leverage on the chatbot services within the solution to further engage their customers.
"We are elated about this new partnership. Adding Soft Space’s mobile payment solutions to our existing DEC (Digital Marketing, E-Commerce, Contact Center) solutions will further increase the value of our digital transformation services for our clients, especially in the ASEAN market where we cannot ignore consumers’ shopping behavior in brick-and-mortar stores" said Masataka Okuda, the President & COO of transcosmos inc. "We seek to contribute for the clients’ business expansion by offering our CRM services, capitalizing on offline data, in addition to the online data, through implementing mobile payment solutions offered by Soft Space, a company which has a dominant presence in the ASEAN region" he added.
Chief Strategy Officer of Soft Space, Chris Leong quoted "Alibaba and Malaysia’s Government in providing DFTZ zone, the first of its zone outside of China. We believe that it would be a catalyst of the next wave of e-commerce growth". He also said "As payments is integral part of any commerce, this partnership will position both companies to be the leading players in the region to help businesses transform digitally and to monetize on the trend of e-commerce in the region."
Posted by Veronica Silva Cusi, news correspondent
About Transcosmos, Inc.:
Maintaining multi-channel customer support via phone, fax, web and email can be a heavy burden for a company to bear. In addition to maintaining a high quality support system that takes advantage of transcosmos' 40 years of experience in various industries and business models, we can contribute to your company by promoting rapid automation and cost reductions. Further, by adding features such as outbound calling that expands sales, we aim for major positive innovations for your marketing strategy.
Published: Monday, May 29, 2017
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