Austin, TX, USA, Jan. 16, 2020 -- SoftServe, a digital authority and consulting company, has released two new prototype accelerators, Planogram and Smart Shopping Assistant, that employ mixed reality (XR), machine learning (ML), and artificial intelligence (AI) technology to facilitate a new level of understanding of inventory levels, buying trends, demand prediction, and shifting consumer preferences. With these, retailers can see forecasted outcomes of AI recommended business decisions before implementation and ensure they get the right product in front of the right customer at the right time.
"Planogram and Smart Shopping Assistant are retail accelerators that bring real-time insights and data to businesses so they can create compelling and lasting shopping experiences for customers, while significantly optimizing operational efficiency," said Valentyn Kropov, VP of client success, retail at SoftServe. "These solutions allow vendors to predict and analyze demand while understanding the ever-changing preferences of their customers to ensure optimal product placements and begin shopper engagement before they even enter a store."
Planogram is a shelf analytics tool for retail execution strategy that tracks sales and predicts shelf profit changes, instantly monitors and receives feedback, supports more accurate inventory measurements than manual store checks, and gathers shelf data to identify trends and make strategic business recommendations. Through AI data-driven algorithms retailers can see the forecasted inventory and revenue outcomes of a recommended course of action prior to implementation.
Smart Shopping Assistant is a solution that creates an omnichannel customer experience and allows vendors to understand the needs of the customer and provide new experiences to them through emerging technologies including XR and ML to increase revenue, grow customer loyalty, and improve marketing effectiveness.
Posted by Veronica Silva Cusi, news correspondent
SoftServe is a digital authority that advises and provides at the cutting-edge of technology. We reveal, transform, accelerate, and optimize the way enterprises and software companies do business. With expertise across healthcare, retail, energy, financial services, software, and more, we implement end-to-end solutions to deliver the innovation, quality, and speed that our clients' users expect.
Published: Friday, January 17, 2020
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