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News : South Korean Hotels Receive High Scores for Customer Satisfaction
Seoul, South Korea, Jan 18, 2016 -- The newly-released National Customer Satisfaction Index (NCSI) for 2016 indicates that South Korean companies have earned the highest satisfactory rating from customers with an average score of 74.1 points.
Korea Herald reported that a series of other hotels are set to open in Seoul despite concerns over tighter competition.
The index shows that the highest scores came from Shilla Hotel and Lotte Hotel, both garnered 86 points on the NCSI. Lotte Hotel Co. stepped up its mid-scale brand to boost its sales for its hotel business. It earned high customer satisfaction scores due its strict quality control. The company is pushing for new services to enhance customer satisfaction.
On the other hand, Shilla Hotel went on a huge makeover seven months ago and opened a business hotel called Shilla Stay. Reportedly, the hotel is set to launch another branch later this year.
Korea Joongang Daily noted that the NCSI together with Korea Productivity Center, Chosun Ilbo and Michigan University surveyed 83,921 local customers about the products and services they have used. The survey was overseen by the Ministry of Trade, Industry and Energy.
Compared to the 2015 report, this year's report included high improvements in the wholesale and retail department with a 2.9 percent increase in their ratings, finance and insurance with a 2.5 percent increase, broadcasting and information services with a 1.8 percent increase, hotel and restaurant with 1.6 percent increase and electronics, gas and water sectors with a 1.4 percent increase.
Posted by Veronica Silva Cusi, news correspondent
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Published: Tuesday, January 19, 2016