News : Sparkcentral Announces Platform Enhancements, Partnerships and Enterprise Integrations
San Francisco, CA, USA, May 24, 2016 -- Sparkcentral, anenterprise customer engagement platform, announced platform developments, CRM integrations and key strategic partnerships to better connect and scale social customer service within the contact center.
Sparkcentral’s newly released Open CRM API offers brands a simple way to connect and sync customer records across social customer care and existing CRM systems.
"To make social customer service a truly viable, full-scale channel, enterprises need reliable ways to connect disparate legacy systems and create one unified view of the customer, whether customers are interacting with a brand by phone, Twitter, Facebook or even messaging channels like WeChat," said Davy Kestens, CEO of Sparkcentral.
"Sparkcentral’s Open CRM API and workforce management connectors are designed to link and integrate customer interactions across social and mobile channels seamlessly into the enterprise’s overall customer experience strategy — these platform developments are a critical next step towards truly integrated customer care."
Posted by Veronica Silva Cusi, news correspondent
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