News : Sparkcentral Announces Platform Enhancements, Partnerships and Enterprise Integrations
San Francisco, CA, USA, May 24, 2016 -- Sparkcentral, anenterprise customer engagement platform, announced platform developments, CRM integrations and key strategic partnerships to better connect and scale social customer service within the contact center.
Sparkcentral’s newly released Open CRM API offers brands a simple way to connect and sync customer records across social customer care and existing CRM systems.
"To make social customer service a truly viable, full-scale channel, enterprises need reliable ways to connect disparate legacy systems and create one unified view of the customer, whether customers are interacting with a brand by phone, Twitter, Facebook or even messaging channels like WeChat," said Davy Kestens, CEO of Sparkcentral.
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"Sparkcentral’s Open CRM API and workforce management connectors are designed to link and integrate customer interactions across social and mobile channels seamlessly into the enterprise’s overall customer experience strategy — these platform developments are a critical next step towards truly integrated customer care."
Posted by Veronica Silva Cusi, news correspondent
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Based in San Francisco, California, and Hasselt, Belgium, Sparkcentral is a messaging customer service platform company with a mission to change the way customer service is delivered around the world. Ninety-seven percent of Americans send a message at least once a day according to Pew Research, yet very few of those messages go to businesses. Sparkcentral aims to change that. The company wants to spark a movement to connect businesses with customers through messaging, whether through social media or private messaging channels such as WhatsApp, Messenger, SMS text, live chat, or any other digital messaging means. Leading brands around the world rely on Sparkcentral’s Messaging Customer Service platform, including Zappos, Jetblue, DirecTV, Netflix, and Western Union.
Published: Friday, May 27, 2016
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