News : Sparkcentral Continues International Expansion with New VP for Europe, Middle East, and Africa
San Francisco, CA, USA, Aug 16, 2016 -- Sparkcentral, an enterprise mobile customer engagement platform, announced Christoph Neut will join the company to further develop its growing portfolio of customers outside of the US and build an EMEA-based customer support organisation.
Christoph brings more than 25 years experience in growth management and international business development, combining visionary insight with a deep understanding of what it takes to make technology firms successful. Prior to Sparkcentral, Christoph served as Chief Commercial Officer and Managing Director with Cegeka Group, a European IT services provider headquartered in Belgium. Earlier in his career, Christoph lead TechTeam Global’s EMEA division as Senior Vice President and General Manager, driving the 10-year expansion and growth of TechTeam’s European operations and building a long list of international clients. With deep roots in customer service, Christoph also organized some of the first European-based contact center summits for the Institute of International Research.
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"I am extremely bullish on the potential for mobile and social customer service adoption across Europe," said Christoph Neut, Sparkcentral’s new Vice President responsible for Europe, Middle East, and Africa. "As I look back, I see that customer service and contact center technology has not significantly evolved over the past 15 years, so the timing is perfect to introduce Sparkcentral, a game-changing enterprise customer engagement platform that can bring benefits to all service oriented consumer brands across the EMEA region."
Christoph will focus his efforts on expanding Sparkcentral’s EMEA reach through key partnerships with enterprises and government agencies looking to meet the growing demands of the hyper-impatient, mobile-first consumer. Over the next 12 months, Sparkcentral also plans to drastically expand its European headquarters in Hasselt, Belgium and is looking to hire sales, marketing, technical support, and top software development talent.
Sparkcentral’s strategic EMEA hire follows its release of key CRM integrations and workforce management connectors, allowing Sparkcentral’s customer engagement platform to be easily integrated with contact center technology solutions from Verint and Aspect, as well as Salesforce CRM or any other homegrown systems.
Posted by Veronica Silva Cusi, news correspondent
Source: Spark Central
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Based in San Francisco, California, and Hasselt, Belgium, Sparkcentral is a messaging customer service platform company with a mission to change the way customer service is delivered around the world. Ninety-seven percent of Americans send a message at least once a day according to Pew Research, yet very few of those messages go to businesses. Sparkcentral aims to change that. The company wants to spark a movement to connect businesses with customers through messaging, whether through social media or private messaging channels such as WhatsApp, Messenger, SMS text, live chat, or any other digital messaging means. Leading brands around the world rely on Sparkcentral’s Messaging Customer Service platform, including Zappos, Jetblue, DirecTV, Netflix, and Western Union.
Published: Monday, August 22, 2016