News : State Farm Collaborates with Salesforce to Transform CX and Empower Customers
San Francisco, CA, USA, Sept, 2018 -- Salesforce (NYSE :CRM ), a global provider in CRM, announced that State Farm—a provider of auto and home insurance in the United States—selected a number of Salesforce products to deliver engaging, intelligence-driven customer experiences across every State Farm touchpoint.
"At State Farm we recognize there are a multitude of ways customers prefer to connect with us, and it's up to us to deliver on those expectations," said Jason Potts, Enterprise Technology Executive at State Farm. "With Salesforce we're empowering our customers to interact with us on whichever channel they choose, and provide fast, personalized service in return."
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State Farm will be leveraging Sales Cloud and Service Cloud with Financial Services Cloud to give agents the insights they need to service customers most effectively.
"Behind every great insurance policy is a great customer relationship," said Rohit Mahna, SVP and GM of Financial Services, Salesforce. "Salesforce will give State Farm agents the tools they need to reach customers on the channel of their choice, intelligently prioritize tasks to address the most urgent cases first, and view which customer profiles that enable them to build deeper relationships with policyholders."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Do Your Agents Have All The Right Tools?
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Salesforce.com delivers software-as-service offering a family of on demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. The company has introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered.
About State Farm:
State Farm Insurance is a group of insurance and financial services companies. It is the largest automobile insurer in the United States continuously since 1942 and insures more cars and homes in the United States than any other insurer.
Published: Tuesday, September 25, 2018
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