News : Steve Miller Joins Jo-Ann as Director of Loyalty and CRM
Hudson, OH, USA, Feb 17, 2016 -- Jo-Ann Fabric and Craft Stores, a fabric and craft specialty retailer in America, has appointed Steve Miller as director of loyalty and customer relationship management (CRM).
Jo-Ann welcomes Miller from McKinsey & Company where he served global clients as an engagement manager within the premier consulting firm’s marketing and sales practice. His work as a project manager afforded him the opportunity to gain experience across all functional areas in leading retail and consumer organizations, which includes building CRM and loyalty programs for Fortune 500 companies.
Prior to his time at McKinsey & Company, Miller contributed his insights and strategic outlook across channels of marketing, digital and programming divisions for a host of companies. Miller’s portfolio is not limited to CRM functions; he is also the co-founder and inventor of Tiggly.
"Steve’s unique and deep background will be a tremendous asset as we enhance our customer relationship marketing strategy and to assist in the continuous implementation of our retail strategies," said Chris DiTullio, interim chief marketing officer and vice president, ecommerce & omni-channel. "His vast experience of turning business insights into actionable strategies will be critical to increase our omni-channel presence and drive engagement with our customers."
Steve holds a Bachelor of Arts degree from Rollins College and an MBA from Harvard Business School. He will report to Chris DiTullio in his new role effective February 17, 2016.
Posted by Veronica Silva Cusi, news correspondent
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About Jo-Ann Stores, LLC:
Jo-Ann Fabric and Craft Stores, the nation’s leading fabric and craft retailer with locations in 49 states, was founded in 1943 as a single retail store. Today, approximately 850 Jo-Ann stores across the country provide consumers all the fabrics, craft supplies and inspiration they need, conveniently under one roof.
Published: Friday, February 19, 2016