News : storm® Powers Up Customer Engagement for Electricity North West
Electricity North West owns, operates and maintains the North West’s electricity distribution network, connecting properties and people to the National Grid. The storm solution overlays Electricity North West’s existing contact centre deployment and scales on-demand to handle the huge volumes of concurrent interactions which can occur during service disruptions.
The North West’s proximity to the Atlantic Ocean and Irish Sea makes it particularly exposed and prone to severe weather conditions which can cause unpredictable power outages. These cause large numbers of customers to simultaneously enquire about the status of their electricity supplies, placing strain on Electricity North West’s contact centre.
With a strong commitment to delivering the highest levels of customer service – even during such incidents – Electricity North West chose storm for its proven scalability in handling these volatile levels of unstructured demand.
Stephanie Trubshaw, Head of Customer Experience at Electricity North West, commented: "We are committed to building strong and long lasting relationships with our customers and we work hard so that they can enjoy a reliable and efficient electricity supply. The weather can have completely unpredictable effects on our network, but storm ensures that we never have to compromise on service quality and can always connect our customers to the vital information they need."
Shub Naha, Business Development Director at Content Guru, added: "Utilities providers are often subject to unforeseeable spikes in demand, but customers still expect the same high levels of service regardless of the situation – especially those with a life-critical dependence on power. Effective customer engagement requires always-on accessibility and we’re delighted that our storm LOSS solution is able to deliver this to Electricity North West.
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Content Guru helps organisations to communicate better, enabling them to satisfy the increasing expectations of both customers and colleagues. Our innovative cloud-based technology reduces the cost and complexity of managing diverse channels of communication, making it easy for organisations to give people access to relevant information – whether that comes from a person or a database. By allowing people to use the channel of their choice and work from any location, we allow organisations to drive transformational service improvements while making the most of their existing technology.
About Electricity North West:
We own and operate the North West's electricity distribution network.
Published: Thursday, August 18, 2016
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