News : SugarCRM and Marketo Collaborate to Offer CRM and Marketing Solution
San Francisco, April 7, 2014 -- SugarCRM Inc., the company that enables businesses to create customer relationships with innovative and affordable CRM solutions, and Marketo (NASDAQ: MKTO), a provider of marketing software, announce a CRM and marketing automation solution. The collaboration between two of enterprise software’s innovators enables customers to seamlessly align their marketing efforts with top line sales activities—significantly accelerating the lead-to-cash process.
The integration combines a CRM platform with a marketing solution, enabling users to build personalized campaigns to automate the lead-to-cash cycle. With Sugar and Marketo linked, users gain a more informed, complete view of the entire customer pipeline – from initial marketing touch point to final sale, which allows for true closed-loop analysis of total marketing and sales effectiveness.
"Our integration with SugarCRM provides access to a rapidly growing community of Sugar users that truly require innovative and intuitive demand-generation tools throughout the entire customer life cycle," said Anthony Nemelka, senior vice president of strategy and business development at Marketo. "Users now have information at hand to personalize each and every customer experience and directly convert conversations into sales."
"SugarCRM is excited to collaborate with Marketo and is committed to working with the most innovative, best-of-breed software leaders to help enable an indispensable social selling platform," said Clint Oram, SugarCRM Co-founder and CTO. "With our Marketo integration, we're now providing a unique closed-loop, deeply integrated lead-to-cash process that businesses of all sizes will find invaluable."
by Veronica Silva Cusi, news correspondent
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