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News : SugarCRM Reimagines CRM from the Customer Perspective
San Francisco, CA, USA, April 21, 2015 -- SugarCRM Inc., the company that enables businesses to create customer relationships with CRM solutions, has fused the Customer Journey Mapping with CRM to close the gap between understanding customers and taking the actions that make customer relationships extraordinary.
At SugarCon 2015, the company's annual user conference, SugarCRM is revealing a new vision of CRM as the technology that powers an enterprise customer engagement strategy that encompasses all human and digital touchpoints across the entire customer journey.
Posted by Veronica Silva Cusi, news correspondent
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More Editorial From SugarCRM
SugarCRM makes CRM Simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than seven million times and currently serve over 700,000 end users in 80 languages. Over 7,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise.
Published: Wednesday, April 22, 2015