News : Syniverse Deploys Customer Engagement Tool for Amazon China
August 11, 2014 -- Amazon China has selected US network services provider Syniverse to deploy a two-way mobile messaging customer engagement solution. Through the deployment, Amazon will be able to engage with its customers in two-way interaction via SMS.
The Syniverse solution will enhance Amazon recommendation engine that allows registered users to opt in and manage their preferences for how they receive notifications.
With Syniverse, Amazon China will be able to further tailor its communications and deliver hyper-personalised messages including flash site sales and event notifications, special promotional offers to targeted customers, and subscription-based messages that include deal-of-the-day and product recommendations.
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Understand Why Customers Buy
Syniverse, an industry pioneer and innovator for more than 25 years, is committed to simplifying the business and technical complexities of mobile communications. With offices around the globe that focus on intensive customer services and technological evolution, we are ideally positioned to help you take advantage of the transformative opportunities resulting from the growing pervasiveness and sophistication of wireless communication.
Amazon.com Inc (AMZN) is a leading global Internet company and one of the most trafficked Internet retail destinations worldwide. Amazon directly sells, or acts as a platform for the sale of, a very broad range of products, including books, music, videos, consumer electronics, clothing and household products. The majority of Amazon 19s sales are products sold by Amazon, with the remaining amount from third-party sellers. Through year-end 2006, Amazon had approximately 64 million active customers worldwide. In 2006, 55% of Amazon 19s revenue was generated in North America and 45% was generated by its International segment. Within North America, Media was 61% of total sales, Electronics & General Merchandise (EGM) was 34% of the total, and Other revenue was 4%. Within its International segment, Media was 72% of sales and EGM was 28% of sales. Amazon has direct operations in the United States, Canada, France, Germany, Japan, and the United Kingdom. Amazon was founded in 1994 and is headquartered in Seattle, Washington.
Published: Tuesday, August 12, 2014