News : Systems Introduces Commercial Cloud for Life Sciences
Barcelona, Spain, May 22, 2014 -- Veeva Systems unveiled Commercial Cloud - a solution to redefine how life sciences companies go to market. Veeva Commercial Cloud brings together the data, content, and interactions needed to deliver a fully informed, coordinated customer experience while ensuring compliance.
Veeva Commercial Cloud delivers the interoperability, agility, and continuous innovation needed for faster time-to-market and responsiveness to industry and regulatory changes.
"Tremendous market pressure is forcing life sciences to reinvent its approach to sales and marketing. With a patchwork of inflexible systems and a lack of reliable data, life sciences companies struggle to meet the expectations of customers living in a world where anytime, anywhere access to personalised information is the norm," said Eric Newmark, program director at IDC Health Insights. "The emergence of cloud as an enabler of multichannel engagement has ushered in a new wave of commercial transformation that will ultimately separate the leaders from the laggards."
Veeva Commercial Cloud builds on a foundation of solutions and unifies multichannel Veeva CRM, Veeva Network customer master, and Veeva Vault for regulated content management. "Veeva's Commercial Cloud marries interactions, data, and content to drive more effective multichannel strategies," said Matt Wallach, Veeva's president and co-founder, during his keynote at the Veeva Commercial Summit. "We are making it easy for our customers to innovate by creating the very best applications for their key commercial functions, all seamlessly interoperating in the cloud."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Understand Why Customers Buy
More Editorial From Veeva Systems
About Veeva Systems:
Veeva Systems is focussed in cloud-based solutions for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has over 90 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs. Founded in 2007, Veeva is a privately held company headquartered in the San Francisco Bay Area, with offices in Philadelphia, Barcelona, Paris, Beijing, Shanghai, and Tokyo.
Published: Monday, May 26, 2014