News : Talkdesk Announces the Appointment of Kathie Johnson as CMO
San Francisco, CA, USA, Nov 12, 2019 -- Talkdesk(R), Inc., the cloud contact center for innovative enterprises, announced a strategic hire to its executive management team with the addition of Kathie Johnson as chief marketing officer (CMO). Johnson will champion development and execution of Talkdesk’s marketing strategy to build a truly global brand and ignite greater enterprise market opportunities. She is based in the company’s San Francisco headquarters and reports directly to Tiago Paiva, Talkdesk chief executive officer (CEO).
Johnson brings to Talkdesk more than two decades of expertise in global marketing leadership, including software as a service (SaaS) marketing and demonstrated success accelerating revenue growth through full-funnel marketing. Before joining Talkdesk, Johnson held diverse executive marketing and communications positions at Salesforce and Dassault Systèmes.
During her tenure at Salesforce, Johnson served as senior vice president (SVP) of marketing, responsible for growing the company’s approach with a focus on seven industries and 18 sub-verticals. Previously at Salesforce, she was integral to the success of marketing’s organizational transformation following the Demandware acquisition. During her career, Johnson’s work has been celebrated with domestic and international recognition, including the prestigious European Excellence Awards, Communicator Awards, Internet Marketing Association (IMA) Impact Awards and Telly Awards.
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In this newly created position, Johnson will be a strategic activist in building differentiated marketing capabilities throughout the company as a whole, with responsibility and oversight for all aspects of Talkdesk marketing and creative services. She will focus on shaping corporate brand and strategy to elevate the company’s public profile.
"The addition of a CMO to the Talkdesk executive management is one of the most important decisions we’ve made, and it is an honor to have Kathie Johnson accept this position," said Tiago Paiva, CEO, Talkdesk. "Talkdesk is a unique company. We are completely disrupting the contact center software market, making some of the other players in this space uncomfortable. We need a CMO who can push creative limits, who isn’t afraid to take risks and who moves fast. Kathie is that CMO. She will be instrumental in shaping the next chapter of Talkdesk history and a cornerstone of what we are building."
"I am thrilled to join Talkdesk, an innovative and disruptive technology leader that celebrates the importance of customer experience with easy-to-use and easy-to-implement cloud-native contact center software," said Kathie Johnson, CMO, Talkdesk. "As a marketer with a passion for building, this is a dream job for me. I’m excited to package Tiago’s inspiring vision with Talkdesk’s innovative and intelligent technology, enabling companies to turn customer experience into a competitive advantage."
Posted by Veronica Silva Cusi, news correspondent
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Talkdesk Enterprise Contact Center Platform empowers companies to make customer experience a competitive advantage. With enterprise-class performance and consumer-like ease of use, Talkdesk easily adapts to the evolving needs of sales and support teams and their end-customers, resulting in increased customer satisfaction, productivity and cost savings. Over 1,400 innovative enterprises around the world with thousands of seats, including IBM, Acxiom, and Zumiez rely on Talkdesk to power their customer interactions.
Published: Wednesday, November 13, 2019