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News : Tasseologic Awarded Two Golds and a Silver for McDonald's CRM Work in Asia
Dallas, TX, USA, July 21, 2016 -- Proving that agency partnerships deliver, CRM strategy shop, Tasseologic and creative provider, DDB, take home two Golds and a Silver Award for its insightful and results-driven CRM work for McDonald's in Singapore. Of over 250 entries across Asia submitted to Marketing Loyalty and Engagement Awards, Tasseologic rose to the top for Best Use of Relationship Marketing B2C (Gold), Best Use of Consumer Insight/Data Analytics (Gold) and Best CRM Strategy (Silver).
Tasseologic helped McDonald's to tap into predictive logic and upselling to boost incremental sales within McDelivery, a home-delivery service offered by the QSR provider, and laying the foundation for continued success in this ecommerce channel. Using delivery data, the team built consumer models, and customized offers that increased both orders and order sizes. These models were the cornerstone for a custom-built, mass personalization plan that allowed McDonald's to maintain guests counts and protect falloff at a positive ROI.
These wins reflect the combined drive of the DDB and Tasseologic partnership earlier this summer designed to give a one-two punch with data-driven strategy and creative: Tasseologic for the data insight and CRM strategy and DDB for creative innovation. This co-creation continues to deliver positive ROI for their clients.
"We love working with data wired clients that trust statistical outcomes and want collaboration throughout," explains Dr. Urvashi Pitre, President of Tasseologic. "Michelle Wong, our McDonald's client partner, fosters this partnership and sees the value of bringing focused skillsets to her business. As a result, the outcomes are actionable, profitable, and portable to other McDonald's regions."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Back To The Basics
Tasseologic is a data-driven marketing strategy company. Based out of Dallas but with team members across the globe, Tasseologic transforms client data into actionable marketing strategies with proven analytics and ROI informed ideas. Tasseologic partners with brands and creative agencies across all categories to build CRM programs that drive profit and influence consumer actions.
Published: Monday, July 25, 2016