News : Tech Mahindra AND WSJ. Custom Studios Launch ‘In The Future'
Davos, Switzerland 21 January, 2016 -- Tech Mahindra Limited, a provider of IT, Networks & Engineering solutions and BPO services and WSJ. Custom Studios, the content marketing division of The Wall Street Journal's advertising department, have announced a three-year partnership in which the two organizations will develop content on thought leadership issues that will challenge CEOs, CIOs and businesses on the state of our increasingly connected world.
Called IN THE FUTURE, the multi-media custom-content program will challenge conventional thinking, drive conversation and illustrate the potential benefits of growing connectivity through information and entertainment across print and digital media, tablet and mobile, video, graphic solutions, social media and events.
The two companies celebrated their new partnership at this week’s World Economic Forum (WEF) in Davos, Switzerland, where Anand G. Mahindra, Chairman and Managing Director of Mahindra & Mahindra Ltd; C. P. Gurnani, Managing Director and Chief Executive Officer of Tech Mahindra; William Lewis, Chief Executive Officer of Dow Jones and Publisher of The Wall Street Journal; and Trevor Fellows, Executive Vice President & Global Head of Advertising Sales, The Wall Street Journal; were present to participate in the global discussion at WEF.
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"Innovation is not just a word, it’s a state of mind," says Mr. Indraneel Ganguli, Global Head, Brand, Tech Mahindra. "At Tech Mahindra we constantly innovate for the future. We develop transformational strategies and help businesses optimize their efficiency through the use of new, smart technology.
"We know that high-quality content advertising can be extraordinarily engaging for our brand, but it is a totally collaborative exercise and we are looking forward to melding the best of our two organizations to create something truly innovative and ground breaking."
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Tech Mahindra is a leading provider of solutions and services to the telecommunications industry with a majority stake owned by Mahindra & Mahindra Limited, in partnership with British Telecommunications plc.
Published: Thursday, January 21, 2016