News : Tech Mahindra and WSJ.Custom Studios Launch ‘In The Future’
New York, NY, USA, April 18, 2016 -- Tech Mahindra Limited, a global provider of digital, IT network and engineering solutions, has launched a three-year partnership with WSJ. Custom Studios, the custom content marketing division of The Wall Street Journal. The enterprise sees the two organizations collaborating to develop custom content focused on technology and our increasingly connected world, including thought leadership issues aimed at global business leaders.
Called ‘In The Future’, the multimedia custom-content program promises to challenge conventional thinking, drive vital conversations and illustrate the potential benefits of growing connectivity. This will involve the creation of original and compelling stories and video that span print and digital media, tablet and mobile, graphic solutions, social media and events. The campaign will deliver insights from top thought leaders in their respective fields and engage audiences as to what the future means for them.
"To realize and build the future of everything that we dream of, we have to embrace our vision today. I am delighted to undertake this exciting initiative with WSJ. Custom Studios, to drive awareness and conversation illustrating the benefits of emerging connectivity through information and entertainment," said CP Gurnani, Managing Director and CEO, Tech Mahindra.
"Consumer insights are no longer about incremental step changes but a leap into the future. We are pleased this new strategic partnership will help us drive thought leadership on these important trends driving the future of business," said Brian Maloney, President, Americas, Tech Mahindra.
Central to the ‘In the Future’ program is Tech Mahindra’s three-year sponsorship of The Wall Street Journal CEO Council’s annual meeting in Washington, D.C. in November, which boasts a membership that brings together the world’s most influential leaders of industry, finance, government and policy. The participating CEOs head up companies from 11 countries and a diverse group of industries that collectively employ more than five million people and generate more than US$2 trillion in annual revenue.
Posted by Veronica Silva Cusi, news correspondent
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Tech Mahindra is a leading provider of solutions and services to the telecommunications industry with a majority stake owned by Mahindra & Mahindra Limited, in partnership with British Telecommunications plc.
Published: Tuesday, April 19, 2016