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News : Techsailor Launches Social CRM Offering
June 12, 2014 -- Techsailor, a TO THE NEW group company, has announced the launch of Social IQ, an integrated Social CRM offering.
The solution is designed to enable brands to harness the power of social media beyond advertising and derive tangible business performance.
Social IQ’s business framework offers a bouquet of 25 end-to-end Social CRM use cases ranging from strategy, engagement, response management, creative, content and analytics, underpinned through a strong layer of technology. Social IQ will leverage social platforms to empower various business functions including product innovation, sales & marketing and customer experiences, as brands seek to become more relevant to the social and mobile first consumer.
TO THE NEW is bringing this solution across APAC markets through its group companies, TechSailor in Singapore and Ignitee Digital in India.
Commenting on the launch of Social IQ, Leon CK Leong, Chief Biz Dev Officer (S.E.Asia) Techsailor said: "The evolution of Social Media has seen marketers bullishly jump on the bandwagon, as they compete for the mind share of today’s savvy ‘Social Customers’."
Posted by Veronica Silva Cusi, news correspondent
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Published: Friday, June 13, 2014