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News : Telefónica Selects SundaySky as Preferred Partner
Madrid, July 24, 2014 -- SundaySky, the creator of SmartVideo technology, and Telefónica, a telecommunications companies, announce a partnership to deliver engaging personalized SmartVideos to enterprise customers in Spain through Telefónica Soluciones.
With an increased demand from brand marketers to engage the always-addressable consumer, Telefónica will sell SmartVideo technology, powered by SundaySky, to its financial, insurance, travel and utility enterprise customers as part of the complete suite of video solutions it currently offers its customers. SmartVideo will support an enterprise’s customer engagement strategy with personalized video experiences at every consumer touch point throughout the lifecycle, as well as increase return on investment (ROI).
"By partnering with SundaySky, we continue our transformation into a video offerings company that offers in-demand innovations and services, and enables our customers to drive personalized marketing strategies at scale, while also delivering measurable ROI."
"Customer experience is a key differentiator for our enterprise customers, and it can make or break customer support, growth and retention efforts," said Vicente Noguerales, head of digital marketing at Telefónica. "By partnering with SundaySky, we continue our transformation into a video offerings company that offers in-demand innovations and services, and enables our customers to drive personalized marketing strategies at scale, while also delivering measurable ROI."
Aviv Goren, vice president of sales at SundaySky, said, "SundaySky’s partnership with Telefónica supports our expansion into the European markets, enabling customer-centric brands to experience firsthand, through the SmartVideo Lifecycle Marketing Platform, the value of personalized real-time customer communications and implement SmartVideo programs to engage highly relevant audiences through video."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Where Is The Problem?
More Editorial From telefonica
Telefónica, S.A. is a Spanish broadband and telecommunications provider with operations in Europe, Asia, North America and South America,. Operating globally, it is the sixth-largest mobile network provider in the world.
SundaySky provides personalized video solutions.
Published: Monday, July 28, 2014