News : Telefonica Argentina Selects an Amdocs Big Data Solution
St. Louis , MO, Nov. 10, 2015 -- Amdocs (NASDAQ:DOX), a provider of customer experience solutions, announced that Telefónica, a service providers with customers across Latin America and Europe, has selected the Amdocs operational data store solution for its operations in Argentina in order to collect, store and gain actionable business insights from their data assets.
Amdocs will implement an operational data store for Telefónica Argentina that aggregates data from numerous multi-vendor operational sources including billing, ordering, customer management, enterprise product catalog, as well as inventory management, workforce management and network trouble ticketing. Using the communications-specific Amdocs Logical Data Model (aLDM), the data store simplifies the costly and complex task of mapping the source data in Telefónica's operational systems, to provide one holistic view of the customer across Telefónica Argentina's wireless and wireline lines of business, as well as a common data dictionary and integration with Telefónica's enterprise data warehouse through a single gateway.
"By ensuring our business has access to critical reports and dashboards from day one of the new systems going live, this data initiative with Amdocs will allow us to proactively manage and offer a better customer experience," said Luciana Barrera, CIO of Telefónica Argentina. "This project supports our current transformation initiative in Argentina and is a key element to differentiate Telefónica by ensuring a consistent and personalized omni-channel and digital customer experience."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Segment Your Customers
More Editorial From Amdocs
Amdocs Limited is a provider of software and services for billing, customer relationship management (CRM), operations support systems (OSS). Its traditional clients are telecommunications "Tier-1" and "Tier-2" providers such as AT&T Mobility, AT&T U-Verse, Cable One, Cablevision, Comcast, DirecTV, Jupiter Communications, Sprint-Nextel, T-Mobile, Sensis, Vodafone, Bell Canada, Fido Solutions and Rogers Communications (both of which use the ICM/CRM application). The company also offers outsourced customer service and data center operations. Headquartered in Chesterfield, Missouri, Amdocs has more than 17,000 employees and serves customers in more than fifty countries (the Registered office of the company is in the Island of Guernsey).
Published: Friday, November 13, 2015