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News : Telenor Announces Expansion of Project Sampark
Gurgaon, Haryana, India, March 14, 2016 -- Telenor India has announced plans to expand Project Sampark, an initiative to bridge the gender gap in mobile usage, to new areas in its UP (West) circle. The project will now be extended to the rural areas of Bareilly, Dehradun and Moradabad districts covering approximately 50-80 villages in each zone.
Talking about Telenor’s vision to promote mobile usage among women, Sharad Mehrotra, Chief Executive Officer, Telenor India said, "The success of Project Sampark in Aligarh has given us the confidence to expand it to new areas and take it beyond the pilot phase. Telenor is more than an operator and has a vision to empower societies with benefits of mobile connectivity in areas where we operate. Giving a phone in hands of women is not just about connecting her to the information age but also about giving her a tool to take informed decision that can change the socio-economic condition of the entire family."
The second phase of Sampark is being launched after the phenomenal success of the pilot project across 87 villages in Aligarh district. These 87 pilot villages have seen an improvement in tele-density among women and of the more than 52,000 Project Sampark subscribers 50% are women.
The new areas will replicate the model piloted in first phase, which was launched in August 2014. The villages will be covered by 30-40 trained women promoters, who will be hired from the adjoining areas.
"By announcing the expansion plan, we are reaffirming our commitment to extend the benefits of mobile connectivity towards all sections and be the preferred partner for our customers in their digital journey," said Satish Kannan, Circle Business Head, UP West, Telenor India.
A women call centre –DIAL — in Patna supports these promoters. This centre ensures that at least one SIM is being used a woman and also resolves any technology related issue or grievances of the subscribers.
To spread awareness on the benefits of mobile usage for women, Project Sampark is supported by an innovative campaign titled "Mera Mobile Mera Sathi". This is a series of Nukkad Natak (street plays) and puppet shows performed by trained artists and showcases real life examples on women using mobiles for the benefit of all members in the family including herself.
Posted by Veronica Silva Cusi, news correspondent
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About Telenor :
The Telenor Group is dynamic and flexible in its business approach, always exploring new markets and new technologies to make long-term investments. This is part of the reason why Telenor has grown from a national telephone service company in Norway to become one of the world's mobile provider in less than two decades. At the time of its Initial Public Offering in 2000, Telenor had a mobile subscriber base of 15 million. By the end of the third quarter 2009 this reached 172 million. The Telenor Group is now a driving force in the industry, engaging in pioneering research and technology development and other areas that are important to develop the core business of Telenor further.
Published: Tuesday, March 15, 2016