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News : Telstra's New Mobile Plans are All About Fixing Customer Service

#contactcenterworld, @Telstra

Melbourne, Australia, July 24, 2018 -- Telstra's simplification strategy across its mobile plans is "very deliberately" addressing customer pain points in an effort to reduce the number of complaints, Telstra group executive of Consumer and Small Business Vicki Brady has told ZDNet, with the telco also hinting at adding to its media entertainment offerings.

According to Brady, step one of reforming Telstra's plans was the introduction of a solution addressing excess data charges, while step two in October will involve greater opportunity for personalisation.

"We gave a sneak peak at what's coming ... October will have very much a focus on that choice and flexibility of what services I add to my core plan, with a particular focus headlining entertainment with exciting new things coming into our entertainment portfolio," she explained to ZDNet in an interview.

According to Brady, Telstra will additionally be bolstering its "superior entertainment services and content" in October.

She would not confirm whether this will involve the announcement of additional media content acquisitions by Telstra, saying she would be able to reveal more details towards the end of the year.

In regards to how the 8,000 job cuts across Telstra over the next three years could impact the company's professed focus on customer experience, Brady again said the point of changing up its mobile plans is to prevent customer complaints across bill queries in the first place.

"From a customer support point of view, we will always resource to service our customers' needs at a good service level," she added.

"As we take customer effort away -- so for example, addressing something like excess data charges ... our focus is to take away that effort for customers, and that's where then we see you get reductions in things like call volumes, [but] we will always resource to meet the needs of our customers."

"International roaming is really important to a segment of our customers, and we have over time really addressed concerns around international roaming with our day passes, so we have more than 70 countries now covered with our day pass."

"We're absolutely investing to put a high-speed core network in place [and] it goes into capacity into our mobile network. With data growing at 50 percent per annum on our mobile network, it's important that we're putting the right capacity in to ensure we keep delivering a great experience for our customers."

When customers do start running down their monthly data allowances, Brady said one of the first things to go is video streaming -- which ties into the telco's LTE-Broadcast launch last week.

Lastly addressing the report from the Australian Communications Consumer Action Network (ACCAN) released on Monday, Brady pointed out that it involved a small sample size of customers and used data from 12 months ago.

Telstra had taken a battering in the ACCAN report, including on providing accurate and relevant information, lacking knowledgeable staff, and only managing to solve one in two issues at first contact.

The dominant telco had almost a quarter of all issues take a month to resolve, according to ACCAN.

"We measure our customer experience every day ... so we have millions of customers giving us feedback across a year. We are incredibly focused on making sure we keep improving that experience, and I completely recognise there's still many things for us to do," Brady told ZDNet.

"Over the last few months, we've seen some very positive trends in things like complaints coming down, and obviously these changes under our T22 strategy ... will go a long way to helping further improve that experience by simplifying that for customers."

#contactcenterworld, @Telstra

Posted by Veronica Silva Cusi, news correspondent
Source: https://www.zdnet.com


About Telstra:
Company LogoTelstra Incorporated is a global provider of advanced communications services to multinational corporations.
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Today's Tip of the Day - Share Information

Read today's tip or listen to it on podcast.

Published: Wednesday, July 25, 2018

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2021 Buyers Guide Help Desk Software

 
1.) 
eGain Corporation

eGain CallTrack™
eGain CallTrack™ is a dynamic call tracking and case management solution that helps companies provide quick, high-quality, and cost-efficient resolution of customer issues across traditional and emerging interaction channels. It is one of the many innovative customer interaction products in eGain Solve™ suite, the unified customer engagement and knowledge management software suite, which helps businesses transform their traditional call centers into omnichannel customer engagement hubs. eGain CallTrack will enable you to track, manage and resolve cases and maintain service level agreements (SLA), across channels.

2.) 
Knowmax

Knowmax
Knowmax is an omnichannel knowledge management platform. Our mission is to transform contact centers into resolution centers and drive customer self service.
The platform is an industry-agnostic enterprise-grade knowledge platform with components helping in easy findability of actionable information at the right time across the desired touchpoint.
PH: +91 9702626568

3.) 
Nuxiba Technologies

CenterWare
Nuxiba's Help Desk Software is ideal for delivering top-level contact help desk services. It not only tailors to your existing technology resources but also allows you to set staff priorities that forward clients to the most knowledgeable agents.

Give personalized assistance, and analyze performance with our real-time monitoring, recording, and reports. Integrate Salesforce or VTiger CRM systems, be TCPA compliant, protect your cardholder's data during calls, and more!

Request a quote or demo today and start the journey to increase your first-contact resolution percentages in less than three months!

4.) 
OneDesk

OneDesk's software combines Helpdesk & Project Management into one application. No need to purchase, integrate and switch between applications. Your team can support your customers and work on projects in one place. Aimed at SMBs as well as departments at large enterprises, OneDesk is frequently used by project managers, customer service, IT, professional services and more. This easy-to-use, feature-rich, and highly configurable software can manage both ticket & task workflows.
PH: (514) 731-6878
 

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