News : Teradata Selects Urban Airship as Integration Partner
Portland, OR, May 6, 2015 -- Urban Airship, a mobile engagement platform, and Teradata Marketing Applications, a division of Teradata Corp. a data analytics and marketing applications company, announce a joint solution as part of the firms' strategic partnership announced last year. Digital marketers can now include mobile messaging in their cross-channel digital campaigns. The creation, development and scheduling of mobile campaigns are performed in Teradata's Customer Interaction Manager and delivered through Urban Airship's scalable mobile engagement platform.
The Teradata-Urban Airship integration enables digital marketers to orchestrate mobile engagement campaigns together with other customer communications efforts for centralized and coordinated omni-channel messaging. Contextual messages can be carefully crafted and automated to precisely communicate highly relevant content to customers throughout multiple stages of their journey with a business. For example, marketers might notify users of a new capability through push notifications or email as a first-touch, and then send a similar message through an alternate channel five days later if there wasn't a response.
"As a joint customer of Urban Airship and Teradata, we can get the best of both worlds: support for the latest mobile innovations from the mobile-born Urban Airship, and the insight and control from Teradata to understand and execute our mobile engagement initiatives within the context of our broader omni-channel customer engagement efforts," said Jagdish Puvvadi, Senior Director, Enterprise Data Warehouse & Business Intelligence, Rhapsody International, the original on-demand music service. "We're thrilled to see the two companies get even closer to optimize the value we can achieve."
Posted by Veronica Silva Cusi, news correspondent
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Teradata Corporation is an American computer company that sells analytic data platforms, applications and related services. Its products are meant to consolidate data from different sources and make the data available for analysis.
About Urban Airship:
Urban Airship is an American mobile technology company. It provides tools and services designed for mobile application developers to easily enhance their applications with audience engagement services, such as push notifications and integrated rich text notifications and in-app pages. The company is headquartered in Portland, Oregon.
Published: Thursday, May 7, 2015