News : Tesco Links Up with AIS to Better Serve the Needs of 4.0-era Customers
Bangkok, Thailand, May 5, 2018 -- Tesco Lotus, a retailer, has joined forces with AIS, a mobile service provider, in a strategic partnership to serve 4.0 era customers better in all four aspects, namely: products, experience, convenience, and value.
Mark Roughley, customer director of Tesco Lotus, said: "Tesco Lotus is committed to serving our customers a little better every day. We strongly believe that through strategic partnerships with other industry leaders who are experts in their fields, we will be able to serve our customers’ needs better and faster. The partnership between Tesco Lotus and AIS will allow both companies to cater to all four needs of digital era customers. For products, we will be able to offer the latest handsets and accessories. For experience, customers will receive expert advice from dedicated staff.
For convenience, customers will be able to buy products and services under one roof. For value, customers will gain additional privileges from what they spend on products and services."
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Prattana Leelapanag, chief consumer business officer at AIS, said: "Today marks an important milestone of the cross-industry partnership between AIS and Tesco Lotus. AIS as the number one telecommunications company in Thailand plans to combine its telecommunications expertise to Tesco Lotus, the country’s leading retailer, whose expertise lies in a great understanding of customer shopping behaviours and nationwide reach.
The strategic partnership will allow both AIS and Tesco Lotus to offer an even better shopping experience, with a better range of products and services to serve digital era customers.
This partnership is a great opportunity for AIS to enhance services offered to its current customers and expand its products and services to customers who visit digital zones in more than 190 Tesco Lotus hypermarkets nationwide."
"The strategic partnership announced today marks the first step of several important steps to come in the future. The synergy between Tesco Lotus and AIS will allow both companies to serve our customers better. Clubcard – the largest loyalty programme in Thai retail – offers value for money to more than 15 million Tesco Lotus customers through the form of privileges such as discounts on a variety of products and services. We hope that the partnership with AIS will also extend the same privileges to AIS customers simply by joining the Clubcard family," Roughley added.
Posted by Veronica Silva Cusi, news correspondent
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