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News : Tethr and Awaken Intelligence Join Forces to Accelerate Contact Center Modernization

#contactcenterworld, @tethr_io, @CallScripter

Austin, TX, USA and London, UK, June, 2024 - Tethr, a provider of AI-powered conversation intelligence software, and Awaken Intelligence Ltd., a contact center solutions and agent experience provider, announced that the companies have signed a definitive agreement to merge. The combination brings together two providers in customer service and agent experience solutions to provide a comprehensive platform for AI-powered conversation intelligence and agent guidance. Signifying the power of combining these technologies, the combined company will be renamed Creovai, representing a new industry model for AI-powered customer insights and automation. Creovai, derived from "to create" in Latin and "to believe" in Spanish, provides AI-powered intelligence that contact center leaders can trust.

Current customers of Tethr and Awaken will not experience any change in services or performance because of the merger. Customers will however now be offered the opportunity for enhancements available from the synergy of these two companies.

"By combining Tethr and Awaken, we're excited to provide the contact center industry with the most powerful AI-powered conversation intelligence and agent guidance capabilities to help fuel future innovation." – Robert Beasley, Creovai CEO

As AI enables massive changes in how consumers interact with businesses, contact center teams and customer experience (CX) professionals are increasingly looking to optimize the experience for their customers and their front-line agents. Insights from customer conversations can signal high-impact opportunities for CX enhancement and provide an invaluable understanding of agent performance, leading to immediate and long-term CX improvements.

But, despite the opportunity, many organizations struggle to optimize both the customer and agent experience in a unified, comprehensive, modern, and easy-to-use platform. The combination of Tethr and Awaken is poised to address this challenge head-on.

"For a decade, Tethr has been putting AI and machine learning technology to work, helping innovative contact center and CX teams drive meaningful business improvement to their operations," said Robert Beasley, CEO of Tethr and now Creovai. "By combining forces with Awaken and their agent guidance capabilities, we're excited to provide the industry with the most powerful AI platform to help fuel future innovation. We're thrilled to welcome our new teammates from Awaken as we look to transform the CX and agent experience landscape together."

"We started Awaken to take what we've learned from years in the contact center market and develop cost-effective, flexible, and easy-to-use software that improves the experience at the heart of our customers' operations – the front-line agent. In Tethr we found a kindred spirit equally focused on improving contact center operations while speeding time to value for customers. This combination of our companies will accelerate our mission and expand access to our products to an even broader set of organizations," said Simon Black, CEO of Awaken and Creovai COO. "Tethr's leadership position in the contact center industry makes it an ideal partner and we're thrilled to work with our new teammates for the next phase of our journey."

"It's exciting to bring Tethr and Awaken together at a time where both an organization's ability to service their clients and look after their frontline customer-facing staff has never been under greater scrutiny," said Chris Robinson, Director and Executive Chairman of Awaken and Chief Strategy Officer of Creovai. "The forming of Creovai will be a change for good, helping customer service leaders understand their true performance picture and giving them the actionable capacity and insights to bring about the changes they need to make."

#contactcenterworld, @tethr_io, @CallScripter

Posted by Veronica Silva Cusi, news correspondent

About Tethr:
Company LogoTethr’s vision is a world where every company listens, and every customer is heard. Tethr is a cloud-based conversation intelligence platform that combines AI, machine learning and over a decade of customer experience and sales research to surface contextual insights from phone calls and other customer interactions. Customers are using Tethr to quickly, easily and accurately turn large amounts of unstructured voice of customer conversation data into insights that fuel smarter decisions and improved business performance, enabling them to become Listening Enterprises.
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About CallScripter:
Company LogoCallScripter is a contact centre scripting software solution internationally, designed to increase contact centre productivity whilst improving agent and business efficiency. With over a decade of experience, CallScripter is dedicated to providing unrivalled best of breed solutions to modern contact centres around the globe. CallScripter are a division of IPPlus plc, the AIM listed business services organisation, whose interests include software and outsourced contact centres. The CallScripter headquarters are based in Ipswich, UK with regional partners worldwide.
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Today's Tip of the Day - Let Your Agents Do the Talking

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