News : Teva Pharmaceuticals Teams with Veeva Systems
Pleasanton, Calif., May 28, 2014 -- In an enterprise-wide drive to harmonize its commercial operations, Teva Pharmaceuticals is standardising on Veeva Systems’ multichannel CRM system. Teva is replacing its legacy systems across 45 markets worldwide with Veeva’s cloud-based solution to streamline operations and enable global collaboration across both generic and branded drug commercial teams. Veeva CRM, already deployed across U.S. field teams, is now being rolled out in Europe with plans to phase in other Teva regions over the next several months.
"Leveraging Veeva as a single system for customer relationship management worldwide with true integrated multichannel capabilities, we will increase efficiency and improve customer engagement," said Guy Hadari, global CIO at Teva. "Veeva CRM provides us with a foundation for long-term success by allowing us to capture valuable customer insights about channel preferences and content needs. It also increases efficiency by connecting commercial teams and regions that had been highly fragmented."
Teva required a CRM system capable of supporting both commercial models. Veeva CRM fit the bill with complete functionality for building customer relationships critical to prescription drug sales, plus order management capabilities to support the transactional nature of generic selling. "Built specifically for the life sciences industry, Veeva CRM offers a breadth of tailor-made functionality right out of the box, supporting our unique needs without the burden of heavy customization," explained Hadari, "plus the technology is constantly evolving."
"It is an honor to partner with Teva, one of the largest pharmaceutical companies spanning generics and branded products on this important transformation," said Peter Gassner, CEO of Veeva Systems. "We are committed to helping life sciences companies better understand and serve their customers."
Posted by Veronica Silva Cusi, news correspondent
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About Veeva Systems:
Veeva Systems is focussed in cloud-based solutions for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has over 90 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs. Founded in 2007, Veeva is a privately held company headquartered in the San Francisco Bay Area, with offices in Philadelphia, Barcelona, Paris, Beijing, Shanghai, and Tokyo.
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