Kuala Lumpur, Malaysia, June 17, 2019 -- The flagship brand of Star Media Group Berhad, The Star Online has selected Netcore Smartech to power up its multi-channel customer engagement strategy.
According to a statement, Netcore Smartech is Netcore Solutions AI-powered behavioural analytics and multi-channel customer engagement suite.
The Omni-channel Marketing Automation will help The Star Online consolidate customer communications on a single platform and further orchestrate their marketing campaigns as per a customer's channel and device preferences.
The objective aims to ensure the news website’s users receive content recommendations on their preferred channel and time, thereby boosting customer engagement and retention.
Netcore Smartech’s AI-powered support and guidance will also help The Star Online to overcome the technological limitations, thereby creating a robust automation process to drive hyper-personalised marketing campaigns at scale.
Posted by Veronica Silva Cusi, news correspondent
Published: Wednesday, June 19, 2019
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