News : The Vitamin Shoppe Selects GroupBy to Enhance its Digital Customer Experience
Austin, TX, USA, July 10, 2018 -- GroupBy Inc., a provider of relevancy-focused eCommerce solutions, announced that Vitamin Shoppe, Inc. has partnered with GroupBy to enrich its product data and power site search to enhance the digital experience at vitaminshoppe.com.
The Vitamin Shoppe selected GroupBy’s Cloud platform, which includes the Searchandiser and Enrich solutions. The Searchandiser solution will enable The Vitamin Shoppe to amplify its search result relevancy and drive an improved experience across the customer journey. As well, Enrich will ensure the retailer’s product data is comprehensive and complete, making products easier to find to site visitors.
"It was important to us to find the right strategic partner that could take the eCommerce experience for our shoppers to the next level," said Vikram Vohra, Vice President of Digital Product Management, Vitamin Shoppe. "With GroupBy’s proven ability to improve product data and search functions, our customers will not only benefit from the increased ability to quickly find the products they are looking for, but we’ll be able to more seamlessly further our mission to help customers achieve their health and wellness goals."
"We are thrilled to be given the opportunity to optimize The Vitamin Shoppe’s product data in order to accurately showcase the unique and compelling qualities within each product," said Roland Gossage, CEO, GroupBy Inc. "Through our work, The Vitamin Shoppe will see a more shopper-friendly site experience."
Posted by Veronica Silva Cusi, news correspondent
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About GroupBy Inc.:
GroupBy Inc. transforms the way retailers interact with their consumers online through data-driven commerce, media, and knowledge management software solutions. The company supports the online retail efforts of many of the world’s leading online retailers by driving more targeted site traffic and increases in revenue through its platform Searchandiser. GroupBy’s solutions provide industry-leading features for data enrichment, search, navigation, merchandising, search engine optimization (SEO) and search as you type (SAYT). Founded in 2014, GroupBy is headquartered in Toronto, Canada.
Published: Thursday, July 12, 2018
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