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News : Three Ireland Sets Out to Become an Omnichannel Operator
Dublin, Ireland, May 23, 2016 -- Mobile network Three Ireland chooses Amdocs to support a ground-up rebuild of its systems and processes after acquiring O2’s Irish business in 2014.
As the deliberations continue over whether or not mobile network operators (MNOs) Three and O2 should be permitted to merge in the UK, on the other side of the Irish Sea the deal was done two years ago.
Since the conclusion of the merger in 2014, Three Ireland has been kept busy delivering on some of the headline promises it made when it acquired O2.
It has delivered two mobile virtual networks (MVNOs) and created 100 roles by repatriating its customer care call centre back to Ireland from India.
In a possible sign of things to come for the UK, it also rechristened Dublin’s O2 – formerly the Point Theatre – as the 3Arena.
Three CTO David Hennessy says the first catalyst behind its digital renewal was the removal of the O2 brand from the Irish market, which he characterised as mostly a case of changing the letterheads.
"It was mostly repainting, but we still had two IT sets, two customer bases and two retail products," he says.
Now, in the next stage of its digital transformation, Three is embarking on a major refresh of its entire IT systems.
To accomplish this, it has signed a five-year managed services deal with customer experience solutions supplier Amdocs. This expenditure comes on top of the spending on upgrading its 4G network in Ireland.
Posted by Veronica Silva Cusi, news correspondent
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About Three Ireland:
3 provides national coverage for calls and texts, and has great 3G coverage in the UK, with over 88% population coverage for video services including video calling, video messaging and the downloading of video clips. 3’s services are available in over 8,800 retail outlets across the UK.
Amdocs Limited is a provider of software and services for billing, customer relationship management (CRM), operations support systems (OSS). Its traditional clients are telecommunications "Tier-1" and "Tier-2" providers such as AT&T Mobility, AT&T U-Verse, Cable One, Cablevision, Comcast, DirecTV, Jupiter Communications, Sprint-Nextel, T-Mobile, Sensis, Vodafone, Bell Canada, Fido Solutions and Rogers Communications (both of which use the ICM/CRM application). The company also offers outsourced customer service and data center operations. Headquartered in Chesterfield, Missouri, Amdocs has more than 17,000 employees and serves customers in more than fifty countries (the Registered office of the company is in the Island of Guernsey).
Published: Tuesday, May 24, 2016