San Francisco, CA, and New York, NY, USA, Feb., 2022 -- Genesys, a provider in cloud customer experience orchestration, and Thrive, a behavior change technology company founded by Arianna Huffington, are partnering to help organizations transform their relationship with employees. The best customer experiences start with happy employees. Yet today, employee well-being has become the most urgent workplace issue of our time.
Thrive and Genesys recognize technology has a powerful role to play. But technology focused solely on business efficiency and effectiveness won't enable better employee relationships and only serves to fuel more burnout. To improve the employee experience, Thrive and Genesys are introducing a solution that enables organizations to embed well-being tools directly in the workflow itself so workers can de-stress, reset and recharge in real time.
While the global epidemic of employee stress and burnout was growing even before the pandemic, it now has been compounded as many people begin their third year of remote or hybrid work. The blurring of the lines between work and home has created an always-on culture that leaves no time to decompress. Employees everywhere are buckling under sustained, cumulative stress. This has fueled "The Great Resignation" and has accelerated the growing mental health crisis.
Organizations can reinvent their relationship with employees by taking an empathy-first approach. That's why Thrive and Genesys created a solution aimed at improving people's overall well-being, helping them to achieve more clarity, balance and focus on the job.
Thrive Reset for Genesys will be available in March to businesses via the Genesys AppFoundry, a dedicated customer and employee experience marketplace.
"Thrive is on a mission to end burnout," said Arianna Huffington, Thrive Founder and CEO. "It starts with reshaping the employee experience by giving employers tools to foster individual well-being. Together with Genesys, we're embedding well-being experiences into everyday workflows, which is key for the sustained mental health and resilience of employees."
"Many workplaces today are optimized for efficiency and effectiveness. That results in people feeling overworked and their contributions being undervalued," said Tony Bates, Genesys Chairman and CEO. "With Thrive, we can shift the way businesses use technology to create personalized, empathetic employee experiences."
"In my research over the last 20 years, I've focused on finding the smallest thing that gives the biggest positive impact," said BJ Fogg, PhD, Founder and Director of Stanford's Behavior Design Lab and Behavioral Science Chair of Thrive's Scientific Advisory Board. "That's what I see in Thrive Reset. So easy. But yet so powerful. This wonderful offering will boost the health, well-being and happiness for people around the world."
Explaining the science behind Resets, Leanne Williams, PhD, Director of the Stanford Center for Precision Mental Health and Wellness, writes: "Stress shapes how our brain changes and adapts and the brain sometimes gets stuck in cycles of negative thought patterns, especially when we experience stress that is outside our control. Strategies for boosting positive connections can help break this cycle. As we practice them, our brain can adapt and create new thought patterns."
Posted by Veronica Silva Cusi, news correspondent
Genesys® powers 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 10,000 companies in 100+ countries trust our #1 customer experience platform to drive great business outcomes and create lasting relationships. Combining the best of technology and human ingenuity, we build solutions that mirror natural communication and work the way you think. Our industry-leading solutions foster true omnichannel engagement, performing equally well across all channels, on-premise and in the cloud. Experience communication as it should be: fluid, instinctive and profoundly empowering.
Published: Friday, February 25, 2022
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