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News : TNS and Medallia Partner to Improve Customer Experience
Toronto, August 21, 2014 -- TNS, the global research consultancy, has entered into partnership with Medallia, a software firm in customer experience management (CEM), to help companies become truly customer-centric through a new offering that combines best practices, insights and technology. The partnership is set to redefine the role of market research in CEM by making customer insights central to daily decision-making.
The partnership fortifies TNS's customer experience strategy and services with Medallia's real-time customer feedback solution, which gets entire organisations – from the c-suite to frontline staff – engaged in improving customer experience.
"TNS and Medallia's combined solution will trigger a paradigm shift in how organisations use customer feedback data, moving from just understanding customer insights to driving real operational execution of customer experience improvement," said Stefan Schmelcher, Global Head of Customer Experience Management at TNS. "The solution goes beyond traditional approaches, where insights were often kept to small groups and only delivered in standard reports. Instead, it brings the voice of the customer into organisations' daily operations, uniting teams around customer success and ultimately driving company performance and transforming businesses."
"For businesses, every customer interaction is a learning opportunity – and putting customer insights and actions into the hands of employees across an organisation ensures they all benefit from those opportunities as much as possible," said Michelle de Haaff, VP of Marketing at Medallia. "Our partnership with TNS allows us to jointly deliver solutions to organisations that combine years of research in best practices around customer experience with our platform that enables organisations to operationalise those best practices."
Posted by Veronica Silva Cusi, news correspondent
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TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and customer and employee relationships, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world''s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, the data investment management division of WPP and one of the world''s largest insight, information and consultancy groups.
Medallia® is the Customer Experience Management (CEM) company that is trusted by hundreds of the world's leading brands, including Four Seasons, GE, Gold's Gym, Sephora, and Zurich Insurance. We enable companies to survey and capture customer feedback across Web, social, mobile, and contact center channels, understand it in real-time, and take action to improve the customer experience (CX).
Published: Monday, August 25, 2014