News : TO THE NEW Launches Social IQ's Social Customer Support Software
New York, Nov 5, 2014 — TO THE NEW announces the launch of a cloud-based Social IQ Social Customer Support Software. The product, with a mobile-first approach, empowers brands to collaborate and respond on-the-go resulting in customer experience on social media. The product was unveiled at Social Media for Customer Service Summit in New York, USA.
Social IQ allows brands to define custom SLAs for different business functions and provides drill-down analytics and reporting capabilities that can be sliced and diced for real-time business insights. Social IQ also incorporates an intelligent routing algorithm to analyze and direct queries to the right team who can subsequently use the in-built platform for internal collaboration and feedback.
Kesavan Kanchi Kandadai, Business Head, Social IQ says, "The product is designed to enable brands to harness the power of social media for enhanced customer experience and drive tangible business performance. Enterprises can also integrate Social IQ with listening tools, CRM systems or other enterprise systems."
Posted by Veronica Silva Cusi, news correspondent
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About TO THE NEW:
TO THE NEW is Asia's leading Internet products and solutions company that is accelerating disruption in the digital space with its social and mobile first approach in analytics, social CRM, digital video, content, mobile and influencer marketing space. Headquartered at Singapore, it has grown to a 600 people company across 8 countries in a short span of three years.
Published: Thursday, November 6, 2014
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