News : Toshiba Launches Channel Demand Generation Campaign
Sept 4, 2014 -- Toshiba has announced a demand generation campaign focused on interweaving partner programmes and SMB propositions to benefit partners.
Toshiba will also provide its channel with new partner tools and programme, specialising in SMB go-to-market initiatives. It will include new field, phone and web tools, supported by a multi-language pan European call centre that will specifically address midsized resellers, engagement and relationships.
This new partner initiative will also be supported by market investments, incentives and demonstration stocks.
"We're making a deliberate investment in a CRM system to reach out to our partner base and SMB base with content and management through CRM to generate demand for our partners. It's a value up demand, a differentiated need and a value proposition for business development," says Neil Bramley, northern Europe business unit director, B2B at Toshiba.
Jeff Willis, business solutions director for Europe at Toshiba adds: "Our new demand generation campaign is very much about SMB and the opportunity that would create for channel. We're very much thinking about how we can provide a solution to fix the challenges and problems for SMBs and how the channel can bring that to market."
The demand generation campaign in the UK is targeted at its gold partners and silver partners.
The launch of the new initiative coincides with the announcement of its latest Satellite Pro R50-B laptop targeted at SMBs, which will be the first focus of its renewed demand generation campaign.
Posted by Veronica Silva Cusi, news correspondent
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Toshiba BCD is a provider of business communications solutions. It offers a comprehensive portfolio of communication systems and applications that enable customers to enhance customer relationships, drive productivity and maximise profitability. Toshiba BCD has a 129-year pedigree in telecoms. Its UK operation was established in 1987 and has a customer base of over 35,000, including 1,000 contact centre system implemementations.
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