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News : Totango Transforms Salesforce CRM Into Customer Success Platform
Palo Alto, CA, Oct 13, 2014 -- Totango, a provider in customer success and user engagement, announces the next generation of its Salesforce integration, delivering a portfolio management approach to customer management in Salesforce CRM. With these new capabilities, Customer Success teams can manage their account "portfolios" based on critical customer insights from Totango directly within Salesforce.
"We've put 'Customer Success' right inside Salesforce.com more than ever before, so customer success teams, account managers, sales reps, marketing teams and customer support reps can all leverage customer insights and context at every customer touch point," said Guy Nirpaz, CEO and founder of Totango. "CRM applications have traditionally been great repositories of transactional sales, marketing and support data, but they often don't provide a true picture of customer health based on actual customer behavior and product engagement. Totango now brings together the best of both worlds inside Salesforce CRM."
Posted by Veronica Silva Cusi, news correspondent
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Totango is the leader in customer success and user engagement for cloud apps. The company helps SaaS vendors and online subscription services take a data-driven approach to reducing churn and driving customer success, product adoption, and trial conversion. Totango monitors customer behavior and usage in applications -- along with critical relationship data from CRM, billing, and other systems -- to generate insights on customer health and engagement.
Salesforce.com delivers software-as-service offering a family of on demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. The company has introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered.
Published: Tuesday, October 14, 2014