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News : Swindon Contact Centre Drives Toyota and Lexus Brands Forward
Swindon, UK, September, 2015 -- Marketing group Jaywing’s Swindon contact centre has been appointed to handle UK customer services for car provider Toyota and its Lexus brand.
Under the three-year contract, a team of 10 multi-skilled individuals from the centre will act as the central hub for customer inquiries, as well as inbound and outbound marketing calls for Toyota and Lexus vehicles and services.
The team will also respond to in-bound leads for test-drives and brochure requests, while the outbound activity will include Jaywing’s team being responsible for encouraging customers who have expressed an interest in the brand to book a test drive, as well as engaging with those who have responded negatively to post-test drive questionnaires.
In parallel to Jaywing’s activity with Toyota and Lexus, the brands’ roadside assistance services, including processing card renewal and direct debit renewal payments, refunds and inquiries, will be handled by The Warranty Group.
Managing director contact at Jaywing, Chris Hancock, said: "Toyota and Lexus were looking for a contact centre that truly puts the customer experience first to maximise brand loyalty.
"This really resonated with us as we believe offering customers a flawless and integrated service is the key to success in today’s complex, multi-channel world. We will bring this approach to our work with Toyota and Lexus, and endeavour to help turn customers into long-term advocates for the brand at every step of their journey."
Posted by Veronica Silva Cusi, news correspondent
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Founding in 1937, Toyota Motor Corporation has made far-reaching contributions to society and the economy through automobile manufacturing. Toyota has grown to become the world’s third largest automaker, annually selling more than 6.11 million passenger cars, trucks, and buses worldwide under the Toyota, Lexus, Daihatsu, and Hino brands. Having stepped up the globalization of its operations, Toyota manufactures vehicles in 26 countries and regions, markets them in more than 140 nations, and employs approximately 260,000 people worldwide.
Published: Tuesday, September 8, 2015