News : Transera Announces Availability of Customer Engagement Analyzer 2.0
Sunnyvale, Calif., July 29, 2014 -- Transera, the Customer Engagement Analytics in the cloud company, announces the general availability of Customer Engagement Analyzer 2.0, the latest version of the SaaS offering that helps contact centers capture, organize and cross-analyze customer interactions. Customer Engagement Analyzer 2.0 equips contact centers with interactive and collaborative analytics capabilities to perform business performance analytics on cross-system customer interaction and agent activity data.
"Today’s contact center has no shortage of customer engagement data. The challenge has been how to capture, connect and analyze this data across touch points and systems, and then use insights from this analysis to better serve customers and maximize their long-term value," said Arnab Mishra, Senior Vice President of Products and Solutions at Transera. "With Customer Engagement Analyzer 2.0, Transera has made interactive and collaborative analysis far easier and more flexible than anything currently on the market for customer interaction data."
Transera’s Analyzer gives organizations a complete view of customer engagement—no matter what operational system or channel through which interactions occurred—so they can optimize for better business outcomes and customer experiences.
Contact center, sales and marketing professionals can use information gleaned from Transera Customer Engagement Analyzer for a variety of business purposes, such as identifying the best answering resources, evaluating marketing campaign performance, determining next best actions and offers, prioritizing customers, and comparing sales and customer satisfaction target metrics to actual metrics.
Posted by Veronica Silva Cusi, news correspondent
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