News : TransPerfect and Phocuswright Release Localization Strategies Report for “MITIC” Emerging Travel and Tourism Markets
New York, NY, USA, March, 2018 -- TransPerfect, a provider of language and technology solutions for global travel, tourism, and hospitality organizations, released a Phocuswright-authored report entitled "Emerging Markets in Travel: Localization Strategies in a Global Economy".
Phocuswright, a research firm specializing in the travel industry, independently conducted the research and authored the report, detailing information on a newly identified "MITIC" group of emerging markets—Mexico, India, Thailand, Indonesia, and China—and the practices that are most effective in reaching travelers in these countries. The report explains how this MITIC group came to be and why these are countries to watch in the travel industry. In addition, the report provides specific examples and details the benefits of localized content.
An excerpt from the report states, "Research has shown that most travel is local, whether that’s domestic or intra-regional. Content, therefore, needs to be local and cater to local amenities and preferences. This, in turn, gives a unique international advantage as travelers can experience local products as well."
Dan O’Sullivan, Vice President for TransPerfect’s Travel Solutions group, added, "As the global travel market diversifies and new destinations and groups of travelers arrive on the scene, the challenge of communicating with customers before, during, and after their journeys increases dramatically. This new research from Phocuswright gives us a better knowledge base for understanding the challenges and opportunities that exist for our clients, particularly given the rising influence of these MITIC countries."
Posted by Veronica Silva Cusi, news correspondent
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With annual revenues of more than $400 million, TransPerfect is the world's largest privately held provider of language services and technology solutions. From offices in more than 85 cities on six continents, TransPerfect offers a full range of services in 170 languages to clients worldwide. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and EN 15038 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong.
Published: Monday, March 12, 2018
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