New York, NY, Oct 18, 2019 -- TransPerfect, a provider of language and technology solutions for global business, announced that it has been selected by Radisson Hotel Group as its supplier to provide language services and translation management technology to support its expansion efforts in international markets.
With a range of international properties, the opportunity for TransPerfect and Radisson was to develop a unified vision and brand identity while ensuring that each brand maintained its individual characteristics.
Content requirements include marketing materials, legal documents, training and e-learning, as well as on-site interpretation for 33 languages in 2019.
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One of the most significant components of the effort is the localization of the company’s new website, which launched in 12 languages.
To manage the website localization process, Radisson is using TransPerfect’s GlobalLink Enterprise technology suite integrated directly with the company’s existing SDL-Tridion content management system. In addition, they have employed TransPerfect’s Brand Champion program and GlobalLink TransPort to facilitate submission, delivery, and review of all offline content.
Remy Merckx, Vice President of Global Digital at Radisson Hotel Group, said, "Our goals for our five-year plan are ambitious, and we need a partner to bring both expertise and scale to support us. TransPerfect has been integral to helping us deliver our new website and international programs to market, and we are grateful for their dedication and commitment to seeing us succeed. They are a true partner and one we’re certain will play a role in our growth in the future."
TransPerfect President and CEO Phil Shawe remarked, "Having Radisson entrust us with an initiative so critical to their company’s future is an honor and a responsibility we take very seriously. We’re pleased that the results so far have been resoundingly positive."
Posted by Veronica Silva Cusi, news correspondent
With annual revenues of more than $400 million, TransPerfect is the world's largest privately held provider of language services and technology solutions. From offices in more than 85 cities on six continents, TransPerfect offers a full range of services in 170 languages to clients worldwide. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and EN 15038 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong.
Published: Tuesday, October 22, 2019
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