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News : Transversal Enables Personalized Customer Service Content with Netbiscuits Device Detection
London, UK, June 30, 2015 -- Due to an oversight, the original version of the press release, sent on 3 June 2015, stated that DeviceAtlas was road-tested as part of Transversal's selection process. We wish to make clear that DeviceAtlas was never shortlisted or tested. The reference to DeviceAtlas has been removed from the press release.
The corrected release reads:
Transversal Enables Personalized Customer Service Content with Netbiscuits Device Detection
Transversal, a global provider of web self-service and contact centre knowledge base solutions, announces it has selected Netbiscuits Device Detection tool, to help its clients’ customers and employees to quickly and easily connect with the knowledge they need – regardless of the device they may be using.
Transversal’s goal is to reduce the number of customer escalations and improve online satisfaction. Rather than simply throwing more content at its clients’ customers, Transversal wanted to take a more personalised and intuitive approach, anticipating what customers are likely to be looking for, based on their device and content, and how they can be served the best possible experience.
In addition to Netbiscuits Device Detection, Transversal has also selected Netbiscuits Analytics to gain a better understanding of how its clients’ visitors engage on the web. This includes insights into how the visitor’s device and context can impact their behaviour online and key KPIs, such as overall traffic, the user journey from page-to-page, bounce rates and conversion metrics.
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Implementation Is Not Magic!
More Editorial From Transversal
Transversal is a UK provider of Knowledge Management solutions for customer-facing websites and contact centres. By changing the way information is shared between customers and staff, Transversal enables organisations to transform the quality and efficiency of customer service.
Published: Thursday, July 2, 2015