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News : Travis Perkins Creates Virtual Contact Centre in the Cloud
Travis Perkins, a builders’ merchant and home improvement retailer in the UK and Ireland, has enhanced customer experiences while reducing response and contact handling times, following the implementation of a storm(R) Cloud Contact Centre from Content Guru.
Implemented in March 2014, storm(R) provides iACD(R) (intelligent Automated Contact Distribution) and Interactive Voice Response (IVR) services for the company’s Internal Service Desk, Birchwood Price Tools (BPT) and PTS (Plumbing Trade Supplies) business units.
From the cloud, storm routes customers to appropriate live agent or self-service resources, ensuring calls can be handled more efficiently and the entire estate managed as a single entity.
The storm service replaced multiple on-premise contact centre systems that were approaching end-of-life. The systems lacked both ACD and management information capabilities and at peaks frequently became overloaded, preventing customers from accessing the information they required while providing no oversight of the situation to contact centre managers.
Matt Greaves, Service and Operations IT Director, Travis Perkins commented:
"We required a flexible contact centre solution that could be deployed rapidly and could scale to meet our ambitious expansion plans, supporting the diverse needs of multiple businesses and a growing customer base under one unified estate. The intuitive web-based interfaces on storm enable us to centralise the management of a complex and geographically disparate estate, and its highly intelligent communications applications help us to reduce response times and manage enquiries more efficiently. We look forward to working closely with Content Guru as we develop our storm solution in line with our 5-year strategy."
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About Content Guru:
Content Guru helps organisations to communicate better, enabling them to satisfy the increasing expectations of both customers and colleagues. Our innovative cloud-based technology reduces the cost and complexity of managing diverse channels of communication, making it easy for organisations to give people access to relevant information – whether that comes from a person or a database. By allowing people to use the channel of their choice and work from any location, we allow organisations to drive transformational service improvements while making the most of their existing technology.
Published: Tuesday, September 8, 2015