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News : TreeHouse Interactive Appoints Dave R. Taylor to Chief Marketing Officer
Salt Lake City April 16, 2015 -- TreeHouse Interactive™, the technology provider in turnkey partner relationship management (PRM) solutions, announces that Dave R. Taylor has joined the executive team as chief marketing officer. The news comes one week after the company’s appointment of Bert Young to chief financial officer. The software company is continuing to broaden its leadership team in preparation for its next wave of market success and further anticipated growth. Last month, co-investors Kennet Partners and Joe Wang joined forces to acquire the majority ownership of the SaaS-based partner relationship management (PRM) platform provider.
"Dave’s impressive track record and global marketing experience will be of enormous benefit to our company’s next phase of growth," said Joe Wang, chairman and chief executive officer of TreeHouse Interactive. "TreeHouse’s careful selection of top performers for our expanding leadership team in the PRM marketplace will be instrumental in facilitating our growth as a company. We are very excited about the important role that Dave will play in furthering this advancement as our new CMO."
Taylor brings more than two decades of marketing experience—and a legacy of success in building high-tech businesses—to his new role as CMO at TreeHouse. He most recently served as vice president of marketing, product and corporate strategy at WatchGuard Technologies. In that role, Taylor’s product strategy and marketing execution was key in transforming WatchGuard into the most highly awarded company in the network security space. Prior to WatchGuard, Taylor co-founded Sparxent, a rollup of value-added service providers in the mid-market space.
Taylor also held sales and marketing roles at LANDesk Software for more than a decade, serving as vice president of worldwide sales, vice president of strategic alliances, and vice president of worldwide marketing. In these capacities, he was part of the executive team that orchestrated the spinoff of LANDesk out of Intel. He spent five years of his career with Intel Corporation in the United Kingdom, serving as general manager of Intel EMEA. Taylor holds an MBA from Brigham Young University’s Marriott School of Management.
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Published: Monday, April 20, 2015