News : TreeHouse Interactive Enhances Marketing Automation Platform
TreeHouse Interactive™, an innovator in marketing automation, announces Content Marketing Manager enhancements to Marketing View™, its marketing automation platform (MAP). The new Content Marketing Manager enhancements, made through updates to Marketing View Action Studio™, provide marketing professionals with sophisticated content marketing capabilities available in any marketing automation platform.
Action Studio, which was launched in March and is generally available, is a suite of powerful new multi-channel campaign creating tools, and is part of TreeHouse Interactive’s enhanced Marketing View marketing automation platform. Action Studio enables significantly faster and more efficient creation of nurturing campaigns. Its drag-and-drop interface also provides unique access to behavioral and contact data when creating automated and personalized multi-channel campaigns and nurturing—ultimately helping to create more sales-ready leads that produce revenue.
"Engaging with prospects comes down to identifying their interests so that the most useful content can be presented when they want it," said Joe Pulizzi, founder, the Content Marketing Institute. "Being able to easily automate this process will help make content marketing efforts much more effective."
"Content Marketing is the new frontier in Marketing Automation. No other B2B programs are producing the quality and quantity of leads that we see with content marketing campaigns. Interaction with prospective buyers through the delivery of meaningful content, at the right time in the buying cycle, is key to nurturing and ultimately converting prospects into sales," said Erich Flynn, CEO, TreeHouse Interactive. "We were the first to offer a dedicated module for content marketing and with this new addition to Marketing View’s Action Studio, extend our lead in this area among MAP vendors."
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Published: Monday, November 25, 2013