News : Trek Bicycles Chooses TransPerfect's GlobalLink Technology to Drive International Growth
New York, NY, USA, Sept, 2019 -- TransPerfect, a provider of language and technology solutions for global business, announced that Trek Bicycles has selected and implemented GlobalLink(R) technology to manage its multilingual content and automate key processes in the translation workflow for their global websites.
Trek is a provider in the design and manufacture of bicycles and cycling technology. Based in Waterloo, Wisconsin, Trek currently distributes in 85 countries with the largest non-US markets being Japan, Germany, Austria, and Switzerland.
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Trek chose TransPerfect’s GlobalLink translation management technology for its functionality and its ability to integrate into their existing Hybris platform. This integration allows them to feed all product and editorial content into their B2B and B2C websites.
Emma Goessling, Localization Manager at Trek, commented, "Managing the translation process before GlobalLink was a manual, painful process. With the implementation of GlobalLink, our project managers are actually able to focus on project management instead of administrative work. GlobalLink has taken the guesswork out of our translation process."
"TransPerfect has been a vital partner in Trek’s effort to globalize our brand and our message. All of the content that we create here, we want to make sure that customers across the globe have access to that," said Eric Bjorling, Director of Brand Marketing and Public Relations for Trek. "Our success internationally is going to fuel the future of this company; we believe we will be more successful because of our partnership with TransPerfect."
TransPerfect President and CEO Phil Shawe commented, "We’re proud to be a part of Trek’s international growth initiatives and to play a role in helping them to promote wellness, fitness, and active outdoor lifestyles with consumers around the world."
Posted by Veronica Silva Cusi, news correspondent
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With annual revenues of more than $400 million, TransPerfect is the world's largest privately held provider of language services and technology solutions. From offices in more than 85 cities on six continents, TransPerfect offers a full range of services in 170 languages to clients worldwide. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and EN 15038 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong.
Published: Thursday, September 12, 2019
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