Nashville, TN, USA, Jan, 2018 -- Trilliant Health announced the creation of an intelligent CRM platform that will allow hospitals and health systems to engage with individuals about their healthcare needs.
Appropriately named Health IDology, this 360° autonomous CRM aggregates and analyzes claims as well as consumer and employer data to identify each potential healthcare consumer in a given market. Based on this data it then suggests the communication channel and individualized content that will be most effective in engaging them and their family.
"The Trilliant Health companies are built upon an expansive claims and consumer analytic infrastructure, providing healthcare systems with the real-time information required for strategic decision making," said Devin Carty, founder of Health IDology and chairman of the board of Trilliant Health. "Health IDology is expressly designed to work with the data and intelligence unearthed by Trilliant’s other companies to give hospitals and health systems the decided advantage they need to thrive in a competitive landscape."
"By matching employer, consumer and patient data for a single individual, a hospital will understand who they are, what they are searching for, and the best way to communicate with them on an ongoing basis," said Carty.
The insight gained through Health IDology will allow hospitals to be "more strategic and far more cost effective in their marketing strategies and expenditures," Carty continues. "It will allow a hospital to not only target specific messages to specific people; but by combining demographics, psychographics, and dynamic response tracking, it will assure that messages have individualized content and are delivered in the medium to which consumers are most likely to respond."
Posted by Veronica Silva Cusi, news correspondent
About Trilliant Health:
Trilliant Health is the parent of a group of healthcare technology, data and marketing companies focused on making hospitals stronger by delivering prescriptions for growth to increase a hospital’s market share through intelligent patient acquisition. By combining best-in-class software applications with a data-integration platform that combines clinical, claims and patient-generated data, Trilliant Health can deliver market-focused and patient-level intelligence to assist hospitals and other healthcare providers in finding, retaining and assuming risk for patient populations.
Published: Friday, January 26, 2018
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