News : Twilio Announces Verified SMS to the Twilio Platform
San Francisco, CA, USA, Dec 12, 2019 -- Twilio (NYSE: TWLO), a cloud communications platform, announced the addition of Verified SMS to the Twilio platform, making it possible for the customers that rely on Twilio to send authenticated and branded SMS. The newest effort in Twilio’s quest to restore trust to digital communications, Verified SMS by Google allows businesses to leverage a branded profile for SMS and send validated messages to customers using Google’s Messages application on their Android handsets. This allows businesses to extend their brand to every interaction and empowers end-users to act with confidence.
Today’s communications environment is fraught with bad actors looking to take advantage of communications channels, from illegal robocalls to message spoofing. At the same time, consumers’ preference for SMS continues to grow, with the majority of consumers stating SMS is their preferred channel for high-value, urgent communications. However, consumers need a high level of confidence in the identity of the sender in order to interact with incoming communication. As communications between brands and consumers continue to move from in-person to digital over SMS and rich messaging channels, trust becomes a critical part of any customer engagement strategy.
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"At Twilio, we believe trust is core to communications," said Simon Khalaf, senior vice president and general manager of messaging at Twilio. "Businesses have a huge opportunity to increase customer engagement by building authentication into the messages they send. Verified SMS by Google is the latest of many tools Twilio provides to help businesses strengthen customer trust with every interaction."
"SoFi is a new kind of finance company and that means communicating with our members over their preferred channels while delivering faster service and open conversations," said Chad LaFontaine, vice president of engineering at SoFi. "Trust is critical in the conversations we have about finances, and Verified SMS in Messages means our members can trust our brand is the source of the messages they receive and act with confidence."
"Our customers rely on us during some of the most meaningful moments in their lives and it’s important that they have high confidence in our brand," said Amit Shah, chief marketing officer at 1-800-Flowers.com. "Twilio abstracted away the complexity of verification on the back end, and now that our messages are branded, customers can be sure that the messages they receive are trustworthy."
Posted by Veronica Silva Cusi, news correspondent
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