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News : UAE's CRM Realizes Big Data True Potential


Dubai, UAE, March 18, 2020 -- The UAE's home-grown CRM software will help small and medium enterprises to realize the true potential of big data by offering a strategy to boost sales and profitability.

Saphyte by Loyica, CRM software, analyzes big data in real-time and help SMEs and big businesses to frame strategies as per the customer choice. 

Ali Homadi, Chief Executive Officer and Founder of Saphyte, explained how big data guides SMEs and big businesses to make strategic decisions.

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"Big data allows businesses to analyze the information generated from previous customer interactions. The combination of big data and data gathered from CRM systems help businesses identify customer-related patterns and trends, which can be used by companies to encourage loyalty and trigger purchase behavior," Homadi said in the statement.

Saphyte is a UAE-based tech company that provides CRM solutions to local businesses. 

"CRM solutions generate so much useful data and help analyze complex data sets that take traditional data-processing software too long to process, even with the help of human intervention," Homadi said.

"Using big data with the help of CRM gives so much return on investment (ROI), especially to budding enterprises," Stephanie Schoenherr, Project Manager of Saphyte, said.

"Businesses that take big data seriously gain an upper hand. When guided by data, the risks and impact of their decisions will be mitigated and key opportunities will be identified beforehand so that the business will make the most out of them. This allows businesses to accelerate their growth and have better marginal profits compared to their competitors," she added.


Posted by Veronica Silva Cusi, news correspondent

About Loyica:
Loyica is a tech company that is based in Dubai. It was founded last 2016 by Ali Homadi, an enthusiastic entrepreneur with a variety of experience in the local market. Ever since, the Loyica team has worked steadily towards developing and providing top of the line tech solutions to the market, especially towards small businesses that have historically had a difficult time getting this advantage.
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Today's Tip of the Day - Check Your Literature

Read today's tip or listen to it on podcast.

Published: Friday, March 20, 2020

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