News : UCB Inc. Implements Cegedim Relationship Management Technology
Bedminster, N.J., Dec 2, 2014 -- Cegedim Relationship Management, a technology information services company delivering technology to help transform commercial, compliance, and medical operations in U.S. healthcare, announces that UCB Inc., a biopharmaceutical provider for severe diseases in the therapeutic areas of central nervous system and immunology, has enhanced customer engagement by deploying Mobile Intelligence for sales representatives and medical scientific liaisons.
As the healthcare industry continues to evolve and increase in complexity considering multiple stakeholders, more specialized markets, increasing regulation and budgetary restrictions, leading Biopharmaceutical companies seek a more efficient way to collaborate that adds value while improving the efficiency of their commercial operations. UCB Inc., the U.S.-based subsidiary of UCB S.A. with Headquarter in Belgium, has recently completed the deployment of Cegedim’s Customer Relationship Management (CRM), Mobile Intelligence and Closed Loop Marketing (CLM) on Apple’s iPad* devices, which has allowed for consolidation from three separately sourced applications to one integrated multichannel platform.
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Posted by Veronica Silva Cusi, news correspondent
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